For the first time, Dominanta has become a general partner of the O! Concept Lab workshop, scheduled to take place from November 11 to December 17, 2023, in Moscow, as part of the 6th Otlichno!-2023 exhibition and forum for the best graduates. Teams of participants are composed of aspiring specialists from various areas including design, architecture, advertising, and PR, representing over 45 universities in Russia. The Otlichno! expo and forum has been running since 2018. The event aims to bring together young graduates from different design disciplines to enhance their knowledge and skills while working with real-life cases. The workshop O! Concept Lab is an important part of the forum. It helps participants to get to know each other, as well as personally meet the exhibition's partners and organizers. In addition, they get to co-author concepts that are then evaluated by professional market experts. Following the 6th exhibition and forum, Dominanta expects to receive a unique ready-made concept for its projects, developed by young promising specialists who have a fresh perspective on design, architecture, advertising, and PR. It's a great opportunity to look at familiar ideas from a new angle.