On December 16, Moscow hosted the finals of the O! Concept Lab workshop, featuring top graduates from the 6th Otlichno!-2023 exhibition and forum. Nine teams participated and presented their project concepts, which were developed based on briefs provided by Dominanta for three tracks. They had been working on these projects for 1.5 months. The teams consisted of young urban planners, landscape architects, environmental, communication, collection, and fashion designers, as well as marketers and other creative industry professionals. During the pitching process, jury members from Dominanta evaluated each stage, from developing an idea to bringing it to market. The most outstanding solutions were acknowledged by the general partner, and participants were awarded memorable prizes. Maria Aleksandrova, Product and Advertising Director at Dominanta development company, stated, "Participating in such events as a general partner enables the developer not only to stay engaged in the architectural field but also to discover new partners, especially among young up-and-comers. In recent years, Dominanta has faced a shortage of partners in the creative industries, such as designers, architects, brand managers, and so on. Therefore, we are delighted to participate in the Otlichno!-2023 exhibition and forum, as it offers us the chance to be inspired, gather new ideas and emotions, and connect with promising specialists across various fields."